Jeff Lerner On Building A Respectful Brand
This blog post will look into Jeff Lerner's guide on how to build a respectful brand. It should be required reading for anyone working in customer service or who helps to maintain a respectful brand. This is because Jeff Lerner's small-business owner's story shows how even just one simple question can have grave consequences without the right kind of respect being shown. First though, for those who are not already aware of it, here is an introduction to Jeff Lerner himself.
Jeff Lerner is a famous pianist who plays his own compositions with a jazz trio. He has been touring since 1989 and plays at venues such as the Blue Note Club in New York City, the Algonquin Room of the Hotel Algonquin, and at corporate events. He started out playing classical piano and switched to jazz after he heard Oscar Peterson play Mozart on the piano. This is just one example of how Jeff Lerner's interest in music began at a young age.
He then went on to study at Boston University, during which time he won an award for Outstanding Achievement by a Student Concert Pianist. He then turned into an entrepreneur after taking advice from his father, who encouraged him to perform in public. With that said, let's now look at some of the techniques Jeff Lerner has for building a respectful brand. To acquire supplementary details on Jeff Lerner please look at Live Mint
For starters, Jeff Lerner's top three characteristics of a respectful brand are: Treat all interactions as opportunities to build relationships. Make it easy for people to do business with you. Plan ahead in order to meet your customers' needs. The story that Jeff Lerner tells about how he lost a customer over just one question is available here. He says that his own experiences have taught him "that every interaction counts when you're building a reputation" and that he has learned the following things from them: It's important to treat everyone who comes into contact with this brand with respect.
Get rid of employees who don't share these values. Respond strategically when people complain. Never let an opportunity go by to show how much you care. Jeff Lerner also feels that it is vitally important to have an easy-to-understand mission statement so you can share it with your employees "because if they know what the mission is, it affects every decision they make." Another thing he says is that building a brand like this will cost time and money, but that it's really worth doing because "if you're disrespected once, that makes twice as hard for people to do business with you again," which is very true.
He then goes on to say that one of the things experts recommend when starting out in business is to always plan ahead (in order to meet your customers' needs) and focus on having integrity. In conclusion, Jeff Lerner's story is a valuable lesson for anyone who wants to be known as a respectful brand. When you are trying to build a good brand, it is very important to make sure that every interaction counts. A small mistake can have grave consequences if not enough respect is shown.